WebTrade Marketing CEO, Will Abdo has over 20 years of experience in business intelligence,  marketing and business development.  His assignments ranged from information analysis to successful project management, predominantly within the Australian corporate sector.

He has worked with and consulted in big organisations such as:


Standard & Poor's
BHP Petroleum
Medibank Private
Australian Taxation Office
Department of Foreign Affairs & Trade
Boral  ... & others


Will has over twelve years experience in trade, public relations, business management and taxation. He has also been an advisor to the Australian Federal Government on e-marketing and e-commerce strategies for Middle East trade markets.   Will is professionally fluent in both English and Arabic.

Qualifications & Associations

Bachelor of Business (Accounting & Information Technology)
Graduate Diploma in Computer Science (Business Intelligence)

Assistant Vice President - Universal Peace Federation Australia

Executive Director - Australian Arabic Council

Registered Tax Agent

Ambassador For Peace - UPF

Past Management Committee Member - Australia Arab Chamber of Commerce and Industry

Past National Board Adviser - Australia Arab Chamber of Commerce and Industry

Past Management Committee Member - Crescent Institute

Past Board Member - Australia Lebanon Chamber of Commerce & Industry

For 25 years, Will has been a Director of Australian Arabic Council, addressing national & world issues with a view to promoting harmony and understanding.  In 2018, he received the prestigious

Award of "Ambassador For Peace" from Universal Peace Federation.